A TALE OF DATA & DAIRY
Once I found myself as part of a rather unconventional endeavor — a subscription-based milk delivery company.
It might seem like an odd choice. But the milk wasn’t just about nourishment. It was a story of retaining subscribers and ensuring their continued engagement.
Picture this: Early mornings filled with the clinking of glass bottles and the anticipation of fresh, creamy milk. Children waiting with chocolate and elders waiting with coffee.
Yet, behind the scenes, there was a different magic happening. This is my story — a tale of data and dairy.
I embarked on this journey with a mission: to transform a milk delivery service into a data-driven haven of customer satisfaction. Here’s how it all unfolded:
Chapter 1: Feature Engineering
As the sun peeked over the horizon, I led a team of four talented individuals on a mission of discovery. We rigorously engineered features related to customer behavior, consumption patterns, and subscription history. Our canvas was data, and our brushstrokes created a rich dataset — a foundation for predictive modeling.
