AI Strategy for Consumer Packaged Goods (CPG) with focus on Recommender Systems

In today’s fiercely competitive Consumer Packaged Goods (CPG) industry, success hinges on strategic advantage. This article explores the pivotal role of advanced CPG analytics and AI, shedding light on how these tools can empower CPG companies to drive growth, enhance efficiency, and deliver personalized experiences. Dive into the world of data-driven strategies that are reshaping the post-pandemic CPG landscape.

The consumer-packaged goods (CPG) industry is fiercely competitive, demanding a strategic advantage. Even more today, in a post-pandemic world, advanced CPG analytics and AI have emerged as crucial tools for success.

1. POWER OF CPG ANALYTICS

Let’s delve into seven ways CPGs can harness the power of data to drive growth and profitability.

Pricing Strategy Optimization: We use historical sales data to identify price elasticity. From AI perspective, we deploy AI/ML models to predict the impact of price changes on sales volume for informed…