Marketing Research And Analysis: 2. Defining Research Problem
This article discusses the process of defining a research problem in marketing research and analysis. The first step is problem identification, followed by approach development, research design, data preparation, data analysis, and data report preparation. The article emphasizes the importance of defining the problem accurately, tailoring research methods to the problem, and being flexible to adjust objectives as new insights emerge.
In the previous session, we discussed the significance of market research and its role in business success.
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We examined how companies that effectively utilize research gain a competitive advantage, while those that neglect it often face significant losses. It is clear that research is…
